NEW YORK, August 17, 2023 — Optimizely, the leading digital experience platform (DXP) provider, announced that Optimizely has been named the “Best Overall Content Marketing Company” in the 6th annual MarTech Breakthrough Awards conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry.  

With its industry-leading Content Marketing Platform (CMP), Optimizely was recognized for its excellence in innovation, functionality and impact, enabling marketing teams to collaboratively plan, produce, and manage campaigns and content for improved execution. The platform provides a single workspace for marketers to have unprecedented control and visibility across every phase of the content and campaign process — from planning to executing to reporting — improving efficiency and elevating performance. As a part of this innovation, Optimizely has further delivered on its commitment to drive growth for digital leaders with the introduction of text-to-image generative AI functionality and other embedded AI capabilities within CMP as well. 

“Today’s marketers are responsible for more than ever – including delivering the ultimate customer experience – but they need the proper tools to be successful,” said Shafqat Islam, Optimizely’s Chief Marketing Officer. “We are proud to be recognized for our dedication to providing a best-in-breed platform that’s built by marketers, for marketers, allowing them to deliver results and drive increased collaboration, creativity, and productivity.”  

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more.