LONDON, 25 April 2023 – Optimizely, the leading digital experience platform (DXP) provider, is delighted to announce its inclusion in the 2023 E2E Tech 100 list in association with The Independent and in partnership with IWG plc as the strategic founding partner. The list, which was independently verified by data from Experian and Go Live Data, celebrates the UK's fastest-growing tech companies according to their revenues over the past two years along with a minimum annual turnover of £10 million. 

Celebrating tech entrepreneurs and founders across a host of sectors, the E2E Tech 100 is a significant initiative designed to showcase the very best UK companies that are excelling, experiencing consistent growth and presenting disruptive business strategies, creating an impact not just in their own sector, but also on a nationwide and in some cases a global scale.

Optimizely empowers over 10,000 businesses across the globe to deliver exceptional customer experiences with data-backed confidence and unparalleled collaboration. The web experimentation category creator is an eight-time leader in analyst reports and has facilitated 1.8 million experiments for its worldwide customers. 

Most recently, Optimizely has been named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms for the fourth consecutive year. Additionally, Optimizely (Welcome) was named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platforms for the sixth consecutive year.*

Speaking about the E2E Tech 100 in association with The Independent, Shalini Khemka CBE and founder of E2E says: “To see so many extraordinary tech entrepreneurs in the top 100 from a host of innovative sectors is a testament to the amazing work the UK tech industry is achieving. Each and every person on this list should be incredibly proud of what they have achieved and will continue to achieve in the years to come.”

Alex Atzberger, CEO at Optimizely, commented on Optimizely’s inclusion on the list: “Our recognition as the sixth fastest-growing tech company in the UK reflects our commitment to delivering innovation in digital experiences. From experimentation to content orchestration, top brands across the UK recognise the power of our platform in driving positive business outcomes through deep personalization. We’re excited for the growth that’s still to come at Optimizely as we continue to reinvent the digital experience.”

Lord Bilimoria CBE, DL said: “I have been a founding Board Member of E2E and under the leadership of Shalini Khemka CBE, seen it flourish into the go to ecosystem to support Founders, Business Leaders, and Investors. We have worked on several initiatives together to highlight the issues faced by business founders within the UK and to provide services that address the core challenges. Since the launch of E2E in 2011, Shalini and her team have built an exceptional platform for entrepreneurs to meet, learn, raise investment, and access corporate support.

Richard Morris, UK Chief Executive of IWG plc, observed: "IWG has been a partner of E2E for over 7 years and has experienced the outstanding support and platform they provide to the UK SME sector. The quality of their community, from their Members to speakers is unparalleled in my view. During our longstanding partnership, we have expanded the flexible working and service office packages offered to their members on preferred rates and we are proud of the value that we are bringing together to UK entrepreneurship."

The full list can be viewed here.

The tracks are independently compiled by Go Live Data and Experian according to specific criteria and official data. Each track is supported by our strategic founding partner, IWG plc and partners Evelyn Partners, Adia PR, Go Live Data, Virtuoso Legal  Lioncroft,  Experian

*Episerver (acquired Optimizely and later rebranded to Optimizely) named in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms.  
**Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) named in the 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.