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Browse apps</a>\n<h1>Google Ads</h1>\n<p>Sync segments created in Data Platform to Google's ad platform where you can target customers directly or build look-a-like models. </p>\n","logo":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true}},"sidebar":{"reviewStatus":"Optimizely verified","worksWithHeading":"Works with","worksWith":[{"url":"/sv/enhancements/data-platform/","text":"Data Platform","altText":"Data Platform"}],"compatibilityHeading":null,"compatibility":null,"categoriesHeading":null,"category":[],"pricingHeading":"Pricing","pricing":{"paid":{"oneTimeFee":null,"previousOneTimeFee":null,"annualFee":null,"subscriptonFee":null,"additionalOptionFee":null,"installationFee":null},"trial":null,"free":"Free"},"developedByHeading":null,"developedBy":[],"informationDownloadHeading":"Information and Downloads","information":[{"url":"https://support.optimizely.com/hc/en-us/articles/4410282812557-Integrate-Optimizely-with-Google-Ads","text":"Integrate Optimizely with Google Ads","altText":"Integrate Optimizely with Google Ads"},{"url":"https://console.cloud.google.com/marketplace/product/optimizely-public/optimizely-gcp-marketplace","text":"Optimizely on GCP Marketplace","altText":"Optimizely on GCP Marketplace","isExternal":true}],"supportHeading":null,"support":[],"officesHeading":"Office locations","offices":[{"url":"","text":"Mountain View","altText":"Mountain View","isExternal":false},{"url":"","text":"CA","altText":"CA","isExternal":false}],"partnerHeading":"Publisher","partnerLinks":[{"url":"/sv/campaigns/partner/google/","text":"Google","altText":"Google"},{"url":"/sv/apps/apps/?partnerId=4688567","text":"All Google apps","altText":"All Google apps"}],"getApp":{"buttonColor":"blue","size":"default","buttonStyle":"default","href":"#marketplace-form-block","icon":"","disabled":false,"isLoading":false,"children":"Get in contact"}},"content":{"children":"\n<h4 class=\"p1\">5 benefits of using Optimizely for Google Ads<span class=\"Apple-converted-space\">&nbsp;</span></h4>\n<ul>\n<li class=\"p1\">\n<p class=\"p1\"><strong>Improved Ad Performance:</strong> Optimizely can be integrated with Google Ads to test and optimize ad variations, which can help to improve the performance of ads and increase conversions.</p>\n</li>\n<li class=\"p1\"><strong>Enhanced Personalization:</strong> By using Optimizely in conjunction with Google Ads, businesses can create more personalized ads that are tailored to specific segments of their target audience.</li>\n<li class=\"p1\"><strong>Increased Ad Spend Efficiency:</strong> Optimizely can help businesses to optimize their ad spend by identifying which ad variations are performing best and allocating budget accordingly.</li>\n<li class=\"p1\"><strong>Better Ad Management:</strong> Optimizely for Google Ads can provide a more streamlined ad management process by automating ad testing and optimization.</li>\n<li class=\"p1\"><strong>Increased Transparency:</strong> By integrating Optimizely with Google Ads, businesses can gain a more detailed understanding of how their ads are performing, which can help to make more informed decisions about ad spend and optimization.</li>\n</ul>\n<p>&nbsp;</p>\n<p>&nbsp;</p>"},"publisherAccordion":{"title":"About the publisher","accordionItems":[{"defaultOpen":false,"title":"About Google","labelColor":"None","media":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true},"children":"\n<p>Google Cloud accelerates every organization&rsquo;s ability to digitally transform its business. &nbsp;Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.</p>"}]}}" data-redux="true" data-router="false">
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Google Ads

Sync segments created in Data Platform to Google's ad platform where you can target customers directly or build look-a-like models.

Description

5 benefits of using Optimizely for Google Ads 

  • Improved Ad Performance: Optimizely can be integrated with Google Ads to test and optimize ad variations, which can help to improve the performance of ads and increase conversions.

  • Enhanced Personalization: By using Optimizely in conjunction with Google Ads, businesses can create more personalized ads that are tailored to specific segments of their target audience.
  • Increased Ad Spend Efficiency: Optimizely can help businesses to optimize their ad spend by identifying which ad variations are performing best and allocating budget accordingly.
  • Better Ad Management: Optimizely for Google Ads can provide a more streamlined ad management process by automating ad testing and optimization.
  • Increased Transparency: By integrating Optimizely with Google Ads, businesses can gain a more detailed understanding of how their ads are performing, which can help to make more informed decisions about ad spend and optimization.

 

 

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Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.