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Browse apps</a>\n<h1>Tealium Analytics AudienceStream Integration</h1>\n<p>The integration of Tealium Analytics AudienceStream with Optimizely Data Platform allows organizations to easily segment and act on customer data within and beyond their owned channels. A single customer view based on online and offline data from a variety of channels builds the foundation for targeted experimentation campaigns.</p>\n","logo":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true}},"sidebar":{"reviewStatus":"Optimizely verified","worksWithHeading":"Works with","worksWith":[{"url":"/sv/products/monetize/customized-commerce/","text":"Customized Commerce","altText":"Customized Commerce"},{"url":"/sv/enhancements/data-platform/","text":"Data Platform","altText":"Data Platform"},{"url":"/sv/products/experiment/feature-experimentation/","text":"Feature Experimentation","altText":"Feature Experimentation"},{"url":"/sv/products/experiment/web-experimentation/","text":"Web Experimentation","altText":"Web Experimentation"}],"compatibilityHeading":null,"compatibility":null,"categoriesHeading":"Category","category":[{"url":"/sv/apps/apps/?categoryId=4474121","text":"Analytics & customer intelligence","altText":"Analytics & customer intelligence","isExternal":false}],"pricingHeading":"Pricing","pricing":{"paid":{"oneTimeFee":null,"previousOneTimeFee":null,"annualFee":null,"subscriptonFee":null,"additionalOptionFee":null,"installationFee":null},"trial":null,"free":"Free"},"developedByHeading":null,"developedBy":[],"informationDownloadHeading":"Information and Downloads","information":[{"url":"https://docs.developers.optimizely.com/optimizely-data-platform/docs/integrate-tealium","text":"Integrate Tealium (beta)","altText":"Integrate Tealium (beta)","isExternal":true},{"url":"/contentassets/0bd18cae2d86429f9b0a90739182d003/tealium___optimizely_1_updatedlogo.pdf","text":"One-Pager: Optimizely X Tealium","altText":"One-Pager: Optimizely X Tealium","isExternal":true},{"url":"https://docs.tealium.com/tech-partners/tealium-optimizely-integration-guide/","text":"User Guide: Web Experimentation Integration Guide","altText":"User Guide: Web Experimentation Integration Guide","isExternal":true},{"url":"https://docs.tealium.com/tech-partners/integrating-audiencestream-and-optimizely-full-stack/","text":"User Guide: Feature Experimentation Integration Guide","altText":"User Guide: Feature Experimentation Integration Guide","isExternal":true},{"url":"https://docs.developers.optimizely.com/web-experimentation/docs/configure-tealium-audiencestream","text":"User Guide: Integrate Tealium AudienceStream","altText":"User Guide: Integrate Tealium AudienceStream","isExternal":true}],"supportHeading":null,"support":[],"officesHeading":"Office locations","offices":[{"url":"","text":"Amsterdam (Netherlands)","altText":"Amsterdam (Netherlands)","isExternal":false},{"url":"","text":"Atlanta (US)","altText":"Atlanta (US)","isExternal":false},{"url":"","text":"Dallas (US)","altText":"Dallas (US)","isExternal":false},{"url":"","text":"Dubai (UAE)","altText":"Dubai (UAE)","isExternal":false},{"url":"","text":"Hong Kong (China)","altText":"Hong Kong (China)","isExternal":false},{"url":"","text":"London (UK)","altText":"London (UK)","isExternal":false},{"url":"","text":"Munich (Germany)","altText":"Munich (Germany)","isExternal":false},{"url":"","text":"Paris (France)","altText":"Paris (France)","isExternal":false},{"url":"","text":"Reading (UK)","altText":"Reading (UK)","isExternal":false},{"url":"","text":"San Diego (US)","altText":"San Diego (US)","isExternal":false},{"url":"","text":"Singapore","altText":"Singapore","isExternal":false},{"url":"","text":"Sydney (Australia)","altText":"Sydney (Australia)","isExternal":false},{"url":"","text":"Tokyo (Japan)","altText":"Tokyo (Japan)","isExternal":false}],"partnerHeading":"Publisher","partnerLinks":[{"url":"/sv/partners/tech/tealium","text":"Tealium","altText":"Tealium"},{"url":"/sv/apps/apps/?partnerId=4688670","text":"All Tealium apps","altText":"All Tealium apps"}],"getApp":null},"content":{"children":"\n<p>Import your Tealium AudienceStream audiences to Optimizely Data Platform (ODP) as real-time segments. Then integrate with Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups for advanced audience targeting.</p>\n<h4 class=\"heading-text\"><strong>Considerations</strong></h4>\n<ul>\n<li>This integration leverages Tealium&rsquo;s Webhook Connector to sync your Tealium audiences to ODP, where ODP converts the audiences to real-time segments.</li>\n<li>You can select your preferred customer identifier in Tealium to pass to ODP.</li>\n<li>Audience changes reflect in real time.</li>\n</ul>\n<h4><strong>Workflow:</strong></h4>\n<ol>\n<li>Enable the connector in ODP App Directory</li>\n<li><span style=\"font-size: var(--font-size-body-2); font-weight: var(--font-weight-light); color: var(--color-text-body); font-family: var(--font-family-base);\">Tealium sends audience data</span></li>\n<li>OCP app collects and processes audience data</li>\n<li>Sends to RTS (Real-Time Segments)</li>\n<li>RTS sync to Web Experimentation (or Visitor groups)</li>\n</ol>\n<p><img class=\"image image--zoomable image--no-border\" src=https://www.optimizely.com/"/contentassets/4d19d929152b484d8910291ab555da91/tealium-odp-integration.jpg/" alt=\"\" width=\"536\" height=\"133\" /></p>\n<h4><strong>Create Activations in Tealium</strong></h4>\n<p>You need to set up two activations in Tealium: one that adds new members to your ODP real-time segment when they join your Tealium audience, and another that removes users from your ODP real-time segment who have left your Tealium audience.</p>\n<div class=\"heading-text\">\n<ul>\n<li>Create activation to add users</li>\n<li>Create activation to remove users</li>\n<li><span style=\"color: var(--color-text-body); font-family: var(--font-family-base); font-size: var(--font-size-base); font-weight: var(--font-weight-light);\">Connect additional Tealium audiences</span></li>\n</ul>\n<p>&nbsp;</p>\n<p><span style=\"color: var(--color-text-body); font-family: var(--font-family-base); font-size: var(--font-size-base); font-weight: var(--font-weight-light);\">For detailed steps on how to create activations, please visit: <a title=\"Integrate Tealium (beta)\" href=https://www.optimizely.com/"https://docs.developers.optimizely.com/optimizely-data-platform/docs/integrate-tealium/" target=\"_blank\" rel=\"noopener\">Integrate Tealium (beta)</a></span></p>\n</div>\n<h3 class=\"heading heading-3 header-scroll\" align=\"\">&nbsp;</h3>"},"publisherAccordion":{"title":"About the publisher","accordionItems":[{"defaultOpen":false,"title":"About Tealium","labelColor":"None","media":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true},"children":"\n<p>Tealium revolutionizes today&rsquo;s digital businesses with a universal approach to managing customer data across web, mobile, offline and IoT. With the power to unify data from a single source of truth, Tealium&rsquo;s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences.</p>\n<h2>Integrations with Optimizely</h2>\n<p>Tealium collects customer data from a variety of channels, standardizes, transforms, and enriches it to form a single view of the customer and activates it via integrations. Optimizely picks up the customer segments from Tealium and turns them into successful experimentation campaigns, provides prescriptive guidance in real time about a content that will convert and drives revenue and delivers personalized ecommerce experience starting from content creation to final checkout.</p>\n<h3>Audience-driven Experimentation</h3>\n<p>Defining the audiences for focused experimentation can be difficult, especially when wanting to understand and improve the experience for specific customer groups based on a business-wide view of their interactions. This integration addresses the challenges of defining audiences by:</p>\n<ul>\n<li>Importing Tealium AudienceStream CDP audiences and EventStream signals to Optimizely Data Platform (ODP) <br />in real-time to build sophisticated cross-channel audience segments with the goal of driving more focused experimentation campaigns.</li>\n<li>Integrating with Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups for advanced audience targeting.</li>\n</ul>\n<h4>Key Benefits</h4>\n<ul>\n<li>One connector to access audiences in Experimentation and CMS Visitor Groups. This removes friction in up/cross-sell​.</li>\n<li>Streamlined audience connection experience familiar to CDP users​.</li>\n<li>Combine intent data from Tealium with behavioral and demographic data from Optimizely to create complex audiences.</li>\n<li>Run targeted tests and personalization campaigns based on real-time data points such as&nbsp;<a style=\"font-size: var(--font-size-body-2); font-weight: var(--font-weight-light); font-family: var(--font-family-base);\" href=https://www.optimizely.com/"/sv/optimization-glossary/shopping-cart-abandonment//">cart abandonment</a><span style=\"font-size: var(--font-size-body-2); font-weight: var(--font-weight-light); color: var(--color-text-body); font-family: var(--font-family-base);\">, product interest, and content engagement.&nbsp;</span></li>\n</ul>\n<h3>Personalized Targeting</h3>\n<p>Tealium builds the bridge between the advertising world (traffic generation) and what happens in the shop (conversion) by informing the commerce experience with rich customer data and driving more of the right customers to the site in the first place. Optimizely ODP benefits in unifying Tealium&rsquo;s<strong> </strong>AudienceStream CDP and EventStream data into one actionable customer profile. This data is then leveraged into Optimizely Customized Commerce.</p>\n<h4>Key Benefits</h4>\n<ul>\n<li>Capturing real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.</li>\n<li>Supporting the configuration of simple or complex promotions, discounts and offers to track performance and attribution.</li>\n<li>Providing AI-powered recommendations that act upon the unique interests of each visitor in real-time and help deliver personalization with minimal manual effort.</li>\n<li>Tracking known and anonymous users and their first-party activity so organizations can aggregate, segment, and activate in other channels.</li>\n<li><strong>Retargeting:</strong> Delivering individually tailored relevance to visitors, driving up the number of conversions and lowering the cost.<br /><br /></li>\n</ul>\n<p><img class=\"image-fullquality\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=https://www.optimizely.com/"/contentassets/0bd18cae2d86429f9b0a90739182d003/microsoftteams-image.png/" alt=\"\" width=\"505\" height=\"431\" /></p>"}]}}" data-redux="true" data-router="false">
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Tealium Analytics AudienceStream Integration

The integration of Tealium Analytics AudienceStream with Optimizely Data Platform allows organizations to easily segment and act on customer data within and beyond their owned channels. A single customer view based on online and offline data from a variety of channels builds the foundation for targeted experimentation campaigns.

Description

Import your Tealium AudienceStream audiences to Optimizely Data Platform (ODP) as real-time segments. Then integrate with Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups for advanced audience targeting.

Considerations

  • This integration leverages Tealium’s Webhook Connector to sync your Tealium audiences to ODP, where ODP converts the audiences to real-time segments.
  • You can select your preferred customer identifier in Tealium to pass to ODP.
  • Audience changes reflect in real time.

Workflow:

  1. Enable the connector in ODP App Directory
  2. Tealium sends audience data
  3. OCP app collects and processes audience data
  4. Sends to RTS (Real-Time Segments)
  5. RTS sync to Web Experimentation (or Visitor groups)

Create Activations in Tealium

You need to set up two activations in Tealium: one that adds new members to your ODP real-time segment when they join your Tealium audience, and another that removes users from your ODP real-time segment who have left your Tealium audience.

  • Create activation to add users
  • Create activation to remove users
  • Connect additional Tealium audiences

 

For detailed steps on how to create activations, please visit: Integrate Tealium (beta)