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Browse apps</a>\n<h1>etracker Analytics</h1>\n<p>The etracker integration lets you use Optimizely Marketing Automation and product data from etracker Analytics in mailing campaigns. etracker Analytics collects visitor activity data that you can use to create fine-tuned segments in Optimizely Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarkedting campaign.</p>\n","logo":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true}},"sidebar":{"reviewStatus":"Optimizely verified","worksWithHeading":"Works with","worksWith":[{"url":"/sv/enhancements/data-platform/","text":"Data Platform","altText":"Data Platform"}],"compatibilityHeading":null,"compatibility":null,"categoriesHeading":"Category","category":[{"url":"/sv/apps/apps/?categoryId=4474121","text":"Analytics & customer intelligence","altText":"Analytics & customer intelligence","isExternal":false}],"pricingHeading":"Pricing","pricing":{"paid":{"oneTimeFee":"$1200 annually thereafter","previousOneTimeFee":null,"annualFee":null,"subscriptonFee":null,"additionalOptionFee":null,"installationFee":null},"trial":null,"free":null},"developedByHeading":null,"developedBy":[],"informationDownloadHeading":"Information and Downloads","information":[{"url":"https://support.optimizely.com/hc/en-us/articles/4413200510221-Etracker-Analytics-Integration","text":"User Guide","altText":"User Guide"}],"supportHeading":null,"support":[],"officesHeading":"Office locations","offices":[{"url":"","text":"Milwaukee, US","altText":"Milwaukee, US","isExternal":false}],"partnerHeading":"Publisher","partnerLinks":[{"url":"/sv/partners/tech/brilliance","text":"Brilliance Business Solutions","altText":"Brilliance Business Solutions"},{"url":"/sv/apps/apps/?partnerId=4688799","text":"All Brilliance Business Solutions apps","altText":"All Brilliance Business Solutions apps"}],"getApp":{"buttonColor":"blue","size":"default","buttonStyle":"default","href":"#marketplace-form-block","icon":"","disabled":false,"isLoading":false,"children":"Get in contact"}},"content":{"children":"\n<p>The etracker integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement etracker Analytics on your website. The etracker Analytics data is updated daily in Optimizely Marketing Automation, available for use in regular mailings, transactional mails and Marketing Automation. You may need a proper etracker product for a fully functional integration.</p>"},"publisherAccordion":{"title":"About the publisher","accordionItems":[{"defaultOpen":false,"title":"About Brilliance Business Solutions","labelColor":"None","media":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true},"children":"\n<p><span class=\"pull-center\">Brilliance Market Solutions recognizes the delivery problems and share your passion for pioneering new ways to tackle productivity.</span></p>\n<p><span class=\"pull-center\">With a long history in B2B, manufacturing, distribution, digital commerce, content, marketing and more, Brilliance enables clients to expand their sales while minimizing their costs.&nbsp;</span><span class=\"pull-center\">Whether implementing web-based stores for parts, portals for sales reps to check pricing and inventory, or&nbsp;digital commerce&nbsp;sites integrated with back-office systems, Brilliance provides tools that allow businesses to compete on a global scale.</span></p>"}]}}" data-redux="true" data-router="false">
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etracker Analytics

The etracker integration lets you use Optimizely Marketing Automation and product data from etracker Analytics in mailing campaigns. etracker Analytics collects visitor activity data that you can use to create fine-tuned segments in Optimizely Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarkedting campaign.

Description

The etracker integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement etracker Analytics on your website. The etracker Analytics data is updated daily in Optimizely Marketing Automation, available for use in regular mailings, transactional mails and Marketing Automation. You may need a proper etracker product for a fully functional integration.

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