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Browse apps</a>\n<h1>FullStory</h1>\n<p>FullStory’s digital experience analytics platform empowers businesses to continuously improve the digital customer experience across sites and apps.</p>\n","logo":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true}},"sidebar":{"reviewStatus":null,"worksWithHeading":"Works with","worksWith":[{"url":"/no/products/experiment/web-experimentation/","text":"Web Experimentation","altText":"Web Experimentation"}],"compatibilityHeading":null,"compatibility":null,"categoriesHeading":"Category","category":[{"url":"/no/apps/all/?categoryId=4474121","text":"Analytics & customer intelligence","altText":"Analytics & customer intelligence","isExternal":false}],"pricingHeading":"Pricing","pricing":{"paid":{"oneTimeFee":null,"previousOneTimeFee":null,"annualFee":null,"subscriptonFee":null,"additionalOptionFee":null,"installationFee":null},"trial":null,"free":"Free"},"developedByHeading":null,"developedBy":[],"informationDownloadHeading":"Information and Downloads","information":[{"url":"https://support.optimizely.com/hc/en-us/articles/4410288286605-Integrate-Optimizely-with-FullStory","text":"Integration with Web","altText":"Integration with Web"},{"url":"/insights/blog/3-keyways-optimizely-andfullstoryare-better-together/","text":"3 Ways We are Better Together","altText":"3 Ways We are Better Together"},{"url":"/contentassets/5e3f813ce4d145b1adbf570827cf7a66/fullstory_onepager.pdf","text":"FullStory One Pager","altText":"FullStory One Pager"},{"url":"/contentassets/5e3f813ce4d145b1adbf570827cf7a66/fullstory-ebook-v3.pdf","text":"eBook","altText":"eBook","isExternal":true},{"url":"/insights/blog/3-keyways-optimizely-andfullstoryare-better-together/","text":"Blog: 3 Ways We are Better Together","altText":"Blog: 3 Ways We are Better Together","isExternal":true},{"url":"https://www.fullstory.com/blog/cinc-drives-millions-in-roi-with-data-driven-experimentation/","text":"Blog: CINC drives millions of dollars in ROI with fullstory and Optimizely","altText":"Blog: CINC drives millions of dollars in ROI with fullstory and Optimizely","isExternal":true},{"url":"https://www.fullstory.com/blog/building-a-data-led-experimentation-strategy/","text":"Blog: How to build a data-led experimentation strategy","altText":"Blog: How to build a data-led experimentation strategy","isExternal":true},{"url":"https://downloads.ctfassets.net/dkgr2j75jrom/4omyVtOEBhuwGQ4JMjKny4/492e7043e9dc741ed3113fd4764414f0/fs-thomas-customer-story.pdf","text":"Case Study: Thomas powers better digital experience with integrated technologies","altText":"Case Study: Thomas powers better digital experience with integrated technologies","isExternal":true},{"url":"/contentassets/8754d6084d2947b994c91028701878d0/fullstory-ebook-v3.pdf","text":"E-Book: Transform your digital experience with fullstory + Optimizely","altText":"E-Book: Transform your digital experience with fullstory + Optimizely","isExternal":true},{"url":"/contentassets/8754d6084d2947b994c91028701878d0/fullstory_onepager.pdf","text":"One-Pager: Optimizely & fullstory","altText":"One-Pager: Optimizely & fullstory","isExternal":true},{"url":"https://support.optimizely.com/hc/en-us/articles/4410288286605-Integrate-Optimizely-with-FullStory?_gl=1*oxvxv9*_gcl_aw*R0NMLjE2Nzk0MTI1NDQuQ2p3S0NBandxLVdnQmhCTUVpd0F6S1NINk5MNDd3NjFZMmt4NkZiRTBmQ1ZhcmE4NGhxOElVMDdaSWZjbDNVekgxX1hPZkdCSzdNSGJob0NyQjRRQXZEX0J3RQ..*_ga*NDE5Nzc0MjMzLjE2NjA4OTg1NzE.*_ga_C7SLJ6HMJ5*MTY4MTQxNjY3MC40NzcuMS4xNjgxNDE3NzgzLjM3LjAuMA..","text":"User Guide: Integration with Web Experimentation","altText":"User Guide: Integration with Web Experimentation","isExternal":true}],"supportHeading":null,"support":[],"officesHeading":"Office locations","offices":[{"url":"","text":"Atlanta, US","altText":"Atlanta, US","isExternal":false}],"partnerHeading":null,"partnerLinks":[],"getApp":{"buttonColor":"blue","size":"default","buttonStyle":"default","href":"#marketplace-form-block","icon":"","disabled":false,"isLoading":false,"children":"Get in contact"}},"content":{"children":"\n<p><span data-contrast=\"none\"><span class=\"TextRun SCXW58909212 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW58909212 BCX0\">FullStory provides enhanced insights and Optimizely acts on them. Optimizely can create experiments based on </span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58909212 BCX0\">FullStory&rsquo;s</span><span class=\"NormalTextRun SCXW58909212 BCX0\"> real-time understanding of a customer&rsquo;s engagement and frustration. </span></span>Using FullStory allows you to record and play back all in-browser interactions which you can then use within you experiment creation process.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">&nbsp;</span></p>"},"publisherAccordion":{"title":"About the publisher","accordionItems":[{"defaultOpen":false,"title":"About fullstory","labelColor":"None","media":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true},"children":"\n<p>fullstory offers digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools&mdash;all while integrating with leading software-as-a-service (SaaS) products.</p>\n<h5>Company</h5>\n<p>FullStory provides pixel-perfect playback of every interaction on your site&mdash;all indexed and instantly searchable. View live playbacks of customer interactions or click maps to see how and where your visitors interact with your site.</p>\n<h5>Integration</h5>\n<p>Running a test in Optimizely and want to know why conversions differ between your variations? Just open FullStory to instantly view each session, or use FullStory's visual analytics or Click Maps to get insights about aggregated sessions.</p>\n<p>Enabling FullStory is as easy as copying the FullStory snippet and including in your Project Javascript in Optimizely X, configuring the settings, and enabling it as an analytics integration.</p>\n<p>One configure, you will easily be able to segment visitors in FullStory based on the experiment and variation, so you can see exactly how your visitors react to new design changes!</p>\n<h5>Key Benefits</h5>\n<ul>\n<li>Record and play back all in-browser interactions.</li>\n<li>Easily segment your playback sessions based on which experiment variations they saw.</li>\n<li>Get powerful insights into how users interact with your Optimizely tests and ideas for new tests to run in Optimizely.</li>\n</ul>"}]}}" data-redux="true" data-router="false">
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FullStory

FullStory’s digital experience analytics platform empowers businesses to continuously improve the digital customer experience across sites and apps.

Description

FullStory provides enhanced insights and Optimizely acts on them. Optimizely can create experiments based on FullStory’s real-time understanding of a customer’s engagement and frustration. Using FullStory allows you to record and play back all in-browser interactions which you can then use within you experiment creation process. 

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