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Browse apps</a>\n<h1>econda</h1>\n<p>Full round-trip solution for Optimizely Marketing Automation and econda. Analyze your campaigns and import segments to Optimizely Marketing Automation.</p>\n","logo":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true}},"sidebar":{"reviewStatus":"Optimizely verified","worksWithHeading":"Works with","worksWith":[{"url":"/no/enhancements/data-platform/","text":"Data Platform","altText":"Data Platform"}],"compatibilityHeading":null,"compatibility":null,"categoriesHeading":"Category","category":[{"url":"/no/apps/all/?categoryId=4474121","text":"Analytics & customer intelligence","altText":"Analytics & customer intelligence","isExternal":false}],"pricingHeading":"Pricing","pricing":{"paid":{"oneTimeFee":"$1200 annually thereafter","previousOneTimeFee":null,"annualFee":null,"subscriptonFee":null,"additionalOptionFee":null,"installationFee":null},"trial":null,"free":null},"developedByHeading":null,"developedBy":[],"informationDownloadHeading":null,"information":[],"supportHeading":null,"support":[],"officesHeading":"Office locations","offices":[{"url":"","text":"Milwaukee, US","altText":"Milwaukee, US","isExternal":false}],"partnerHeading":"Publisher","partnerLinks":[{"url":"/no/partnere/tech/brilliance","text":"Brilliance Business Solutions","altText":"Brilliance Business Solutions"},{"url":"/no/apps/all/?partnerId=4688799","text":"All Brilliance Business Solutions apps","altText":"All Brilliance Business Solutions apps"}],"getApp":{"buttonColor":"blue","size":"default","buttonStyle":"default","href":"#marketplace-form-block","icon":"","disabled":false,"isLoading":false,"children":"Get in contact"}},"content":{"children":"\n<p>The econda integration lets you use&nbsp;<span class=\"VariablesCampaign\">Optimizely Marketing Automation</span>&nbsp;and product data from&nbsp;econda in mailing campaigns.&nbsp;econda collects visitor activity data that you can use to create fine-tuned segments in&nbsp;<span class=\"VariablesCampaign\">Optimizely Marketing Automation</span>, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.</p>\n<p>The&nbsp;econda integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement&nbsp;econda on your website. The&nbsp;econda&nbsp;data is updated daily in&nbsp;<span class=\"VariablesCampaign\">Optimizely Marketing Automation</span>, available for use in regular mailings,&nbsp;transactional mails&nbsp;and for&nbsp;Marketing Automation. You may need a proper econda product for a fully functional integration.</p>"},"publisherAccordion":{"title":"About the publisher","accordionItems":[{"defaultOpen":false,"title":"About Brilliance Business Solutions","labelColor":"None","media":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true},"children":"\n<p><span class=\"pull-center\">Brilliance Market Solutions recognizes the delivery problems and share your passion for pioneering new ways to tackle productivity.</span></p>\n<p><span class=\"pull-center\">With a long history in B2B, manufacturing, distribution, digital commerce, content, marketing and more, Brilliance enables clients to expand their sales while minimizing their costs.&nbsp;</span><span class=\"pull-center\">Whether implementing web-based stores for parts, portals for sales reps to check pricing and inventory, or&nbsp;digital commerce&nbsp;sites integrated with back-office systems, Brilliance provides tools that allow businesses to compete on a global scale.</span></p>"}]}}" data-redux="true" data-router="false">
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econda

Full round-trip solution for Optimizely Marketing Automation and econda. Analyze your campaigns and import segments to Optimizely Marketing Automation.

Description

The econda integration lets you use Optimizely Marketing Automation and product data from econda in mailing campaigns. econda collects visitor activity data that you can use to create fine-tuned segments in Optimizely Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarketing campaign.

The econda integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement econda on your website. The econda data is updated daily in Optimizely Marketing Automation, available for use in regular mailings, transactional mails and for Marketing Automation. You may need a proper econda product for a fully functional integration.

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