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Browse apps</a>\n<h1>Google Tag Manager</h1>\n<p>Integrate Data Platform JavaScript tags quickly to track customer usage and events with Google Tag Manager. </p>\n","logo":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true}},"sidebar":{"reviewStatus":"Optimizely verified","worksWithHeading":"Works with","worksWith":[{"url":"/no/enhancements/data-platform/","text":"Data Platform","altText":"Data Platform"}],"compatibilityHeading":null,"compatibility":null,"categoriesHeading":"Category","category":[{"url":"/no/apps/all/?categoryId=4474134","text":"Site management & utilities","altText":"Site management & utilities","isExternal":false}],"pricingHeading":"Pricing","pricing":{"paid":{"oneTimeFee":null,"previousOneTimeFee":null,"annualFee":null,"subscriptonFee":null,"additionalOptionFee":null,"installationFee":null},"trial":null,"free":"Free"},"developedByHeading":null,"developedBy":[],"informationDownloadHeading":"Information and Downloads","information":[{"url":"https://docs.zaius.com/hc/en-us/articles/360020870793?_gl=1*tvyi59*_ga*NTM4OTc4MjgxLjE2NjY3NjE0MTQ.*_ga_C7SLJ6HMJ5*MTY3ODI5NTIxOC4zOTYuMS4xNjc4Mjk5NzgxLjYwLjAuMA..","text":"Integrate Google Tag Manager","altText":"Integrate Google Tag Manager"},{"url":"https://docs.developers.optimizely.com/digital-experience-platform/v1.5.0-optimizely-data-platform/docs/implement-the-odp-javascript-tag#implement-the-tag-using-gtm#implement-the-tag-using-gtm","text":"Implement the ODP JavaScript tag","altText":"Implement the ODP JavaScript tag"},{"url":"https://console.cloud.google.com/marketplace/product/optimizely-public/optimizely-gcp-marketplace","text":"Optimizely on GCP Marketplace","altText":"Optimizely on GCP Marketplace","isExternal":true}],"supportHeading":null,"support":[],"officesHeading":"Office locations","offices":[{"url":"","text":"Mountain View","altText":"Mountain View","isExternal":false},{"url":"","text":"CA","altText":"CA","isExternal":false}],"partnerHeading":"Publisher","partnerLinks":[{"url":"/no/campaigns/partner/google/","text":"Google","altText":"Google"},{"url":"/no/apps/all/?partnerId=4688567","text":"All Google apps","altText":"All Google apps"}],"getApp":{"buttonColor":"blue","size":"default","buttonStyle":"default","href":"#marketplace-form-block","icon":"","disabled":false,"isLoading":false,"children":"Get in contact"}},"content":{"children":"\n<div>\n<p class=\"description\">Google Tag Manager allows you to import live website data of all kinds via our integration.</p>\n<p>Any of the events or entities that are important to your business can be sent via our API through Google Tag Manager.</p>\n<p>If you're using the Enhanced Ecommerce plugin, please see&nbsp;<a href=https://www.optimizely.com/"https://docs.zaius.com/hc/en-us/articles/360020870793/">this guide</a>&nbsp;for how to capture those events in ODP.</p>\n</div>\n<div class=\"integrationArrows\">\n<p class=\"upload false\">ODP <strong>cannot</strong> send data to Google Tag Manager.&nbsp;Google Tag Manager can send data to ODP</p>\n<p class=\"upload false\">For more information, please see our&nbsp;<a href=https://www.optimizely.com/"https://docs.zaius.com/hc/en-us/articles/360020870793/" target=\"_blank\" rel=\"noopener\">documentation article.</a></p>\n</div>\n<p>&nbsp;</p>"},"publisherAccordion":{"title":"About the publisher","accordionItems":[{"defaultOpen":false,"title":"About Google","labelColor":"None","media":{"type":"image","background":true,"curved":true,"zoomable":false,"isVisible":false,"mediaAttributes":{"url":{"default":null,"dark":null,"light":null},"loop":null,"thumbnail":null,"alt":null,"width":null,"height":null},"lazy":true},"children":"\n<p>Google Cloud accelerates every organization&rsquo;s ability to digitally transform its business. &nbsp;Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.</p>"}]}}" data-redux="true" data-router="false">
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Google Tag Manager

Integrate Data Platform JavaScript tags quickly to track customer usage and events with Google Tag Manager.

Description

Google Tag Manager allows you to import live website data of all kinds via our integration.

Any of the events or entities that are important to your business can be sent via our API through Google Tag Manager.

If you're using the Enhanced Ecommerce plugin, please see this guide for how to capture those events in ODP.

ODP cannot send data to Google Tag Manager. Google Tag Manager can send data to ODP

For more information, please see our documentation article.

 

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