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Innovation in Travel Experimentation

How the travel industry reaps the benefits of experimentation

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Due to the highly competitive nature of the travel industry, even the most minor changes to the customer experience (CX) can have a massive impact on a company’s success.

Getting those CX details right requires extensive testing—and a robust, fast-paced experimentation platform is essential for that.

Read this ebook to learn how leading travel companies have grown and refined their customer experiences with the help of experimentation.

This ebook includes:  

  • An introduction to experimentation  
  • Customer stories from travel companies that have scaled their testing efforts with Optimizely’s experimentation platform 
  • Key results from travel companies that raised their sign-up rates with experimentation 
  • A brief explanation of Optimizely’s digital experience platform (DXP)