LaunchDarkly™ leaves a lot on the table.

You manage more than experiments and rollouts—your feature management system should, too. See where we stand and how Optimizely can help your whole team do more from one place.
FeaturesOptimizely Feature ExperimentationLaunchDarkly™️
Deploy confidently with stats engine
Learn about performance of your features using leading data science.
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Per event pricing
The more you run, the more you pay
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Paid plan priced per monthly active users
Just feature toggles? That's free and unlimited, no credit card needed
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Bucketing and provisioning
Use advanced audience rule sets to group and target users
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Exclusion groups
Make sure users that shouldn't see features are easily excluded
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Add metrics post-rollout
Retroactively diagnose and report on performance by adding tracked metrics, even after a rollout or experiment
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Program management
Easily keep track of features and ideas in one place. Never keep flags live too long again
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Personalization
Use our advanced audience targeting to show specific features and content to users individually
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Track events
Easy-to-integrate events, so you know what's happening when, instantly
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Developer first, and collaborate with others
Remote configuration is easy enough to let anyone control features, you decide the rules
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Feature flags
Toggle features on/off remotely or use percentage rollouts
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Kill switches
Need to roll something back quickly without a deploy/software update? Kill features remotely
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Progressive delivery capability
Slowly roll out new features and back using the UI
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Better performance with multi-armed bandits
Using data science, pick a performant feature variation faster. You decide what to optimize for
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App feature management
Skip long deployment cycles and App Store review and remotely configure features in mobile, OTT and other apps
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Phased roll outs
Use targeting rules and percentage roll outs to determine who sees what, when
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Behavioral targeting and segmentation
Rulesets allow you to target features at locations, demographics or any attributes you send us
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Experiment & feature analytics dashboard
Quickly see how your features are performing and which variants outperform for experiments
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Create your free account</a></p>"},{"defaultOpen":false,"title":"Keep track of features with program management","labelColor":"None","children":"\n<p>Ideation, prioritization and reporting all happen inside the interface or our API so that you can manage flags at scale and integrate live tests with systems of record like Slack and Jira. Ensure flags and experiments are never live longer than they need to be using program management so you keep your tech debt low.</p>\n<p><a class=\"t-link--arrow\" href=https://www.optimizely.com/"/sv/enhancements/experiment-collaboration//">See how program management works</a></p>"},{"defaultOpen":false,"title":"Easy raw event exporting and data tools","labelColor":"None","children":"\n<p>Optimizely&rsquo;s stats engine provides real-time sequential error control and machine learning to deliver accurate results. Learn how enriched events and results exports connect to analytics platforms and Data Lab offers an environment to analyze experiment data with other sources.</p>\n<p><a class=\"t-link--arrow\" href=https://www.optimizely.com/"/sv/insights/optimizely-stats-engine//">More about our statistics</a></p>"},{"defaultOpen":false,"title":"Give others access to reporting and configuration","labelColor":"None","children":"\n<p>Optimizely is designed for developer, product and data teams to rapidly validate code and business impact. With project-level access, reporting and personalization, different teams get what they need without going through deployment cycles every time. You decide who sees what, and is allowed to control features, so you can focus on what matters most.</p>"},{"defaultOpen":false,"title":"Great documentation and open-source, zero-latency SDKs","labelColor":"None","children":"\n<p>Not only are we user-friendly for large teams with open documentation and open-source SDKs actively referenced across Github, we even offer free certification courses through the online Optimizely Academy and an active developer community on Slack and Optimizely World.&nbsp;</p>\n<p><a class=\"t-link--arrow\" href=https://www.optimizely.com/"https://docs.developers.optimizely.com/full-stack/docs/">Documentation

"},{"defaultOpen":false,"title":"Built-in A/B testing","labelColor":"None","children":"\n<p>When you need to know what features are working best, data-driven evidence becomes a priority. Optimizely was built with architecture to support the complexities of randomized bucketing, mutual exclusivity, bias avoidance and error controlled statistics with accurate attribution. Build only what you've proven to work and efficiently take decisions that cost less work down the line.</p>\n<p><a class=\"t-link--arrow\" href=https://www.optimizely.com/"/sv/products/experiment/feature-experimentation//">Server-side experimentation</a></p>"},{"defaultOpen":false,"title":"We're here to help","labelColor":"None","children":"\n<p>Our expertise is built upon years of helping the the fastest growing companies to the most iconic brands test and execute innovative experiences. With over 1.8M experiments ran and $1B in incremental revenue achieved for our customers in the last year alone&mdash;we have the best practices, support and services you need to succeed.&nbsp;</p>\n<p><a class=\"t-link--arrow\" href=https://www.optimizely.com/"/sv/support//">Service &amp; support</a></p>"}]}" data-redux="false" data-router="false">

Robust SDKs and documentation

We have SDKs for most major platforms or you can deploy as a microservice.