Press releases

Optimizely One Transforms Zoom Web Experiences

Zoom is using Optimizely One to build a robust digital foundation to power the organization’s next wave of growth.

44% of marketers experiment to drive revenue during econ downturn

New research from Optimizely reveals that marketers are turning to experimentation to deliver more relevant, data driven, campaigns and boost revenue.

Optimizely Debuts First-Ever Opticon Online

The highly-attended annual user conference goes virtual with on-demand content ahead of Opticon events in London and Stockholm

Optimizely Debuts Industry-First Marketing Operating System

Optimizely One offers unprecedented flexibility, simplicity, and control through singular AI-accelerated workflow that powers every stage of marketing lifecycle

Optimizely Kicks Off User Conference Amidst Banner Growth Year

Digital experience leader lays out vision for reinventing marketing at its marquee event, it benefits from strong product leadership across multiple categories

Optimizely Opens New Office in Dhaka

The new space will be home to over 230 Optimizely employees, focusing on customer and functional support.

Optimizely Expands Partnership with Google Cloud

Optimizely to leverage Google’s LLMs and Vertex AI to help customers make better data-driven decisions and scale their digital experiences

Optimizely Named a Leader in Content Management Systems

Recognized by analyst firm as a “content personalization and marketing powerhouse”

Optimizely Named ‘Best Overall Content Marketing Company’

Prestigious international annual awards program honors standout marketing, advertising and sales technology around the world

WPP & Optimizely partner to bring digital experiences to brands

Announcement demonstrates the two organizations’ commitment to supporting clients in delivering optimized digital experiences to each and every customer

NEOM selects Optimizely CMP to support its content strategy

CMP will support in end-to-end content lifecycle and communications with diverse community of residents

51% of consumers claim personalised content is boring & unhelpful

According to a recent Optimizely survey, a vast majority of ‘personalised’ content is not relevant to consumer’s personal interest

Optimizely Announces Angela Ahrendts DBE as Opticon 2023 Keynote

The newly released agenda features a diverse slate of experts with unique insight into the future of digital experiences.

Two-thirds of consumers feel personalised experiences aren’t truly ‘personal’

Optimizely surveyed 100 marketing leaders and 1,000 consumers, all in the UK, to uncover today’s personalisation practices

Optimizely Research Uncovers Hidden Costs of Marketing

The report found 76% of marketers are skeptical that their marketing tools will generate the ROI they are hoping for

Optimizely Bolsters Headless Capabilities to Simplify the Delivery of Modern Digital Experiences

Optimizely Graph service extends the capabilities of Optimizely’s best-in-class CMS by enabling flexible content delivery across channels and applications

Optimizely Expands Partnership with Contentsquare

Zone-Based Heatmaps powered by Contentsquare enable Optimizely users to leverage heatmaps and data analyses to uncover customer insights and enhance experiments

Optimizely Names Rupali Jain as New Chief Product Officer

Jain will help the experimentation category creator redefine the marketer experience

Optimizely included in the E2E Tech 100 list in association with The Independent

The digital experience leader has been recognized as the sixth fastest growing company in the UK

Optimizely Recognized as a Leader in 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms

Optimizely received recognition for sixth consecutive year, positioned furthest to the right for ‘Completeness of Vision’ and highest for “Ability to Execute’