Content Management System

Deliver incredible content experiences, anywhere

Optimizely Content Management System equips marketers and developers with a modern, fully composable suite of user-friendly tools. Deliver impactful experiences across any channel, and personalize with AI-driven insights.

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Streamline content production

Get complete content lifecycle coverage with a seamless connection to Optimizely Content Marketing Platform. Publish your web content in the same place where all your content planning & collaboration happens.

Get more out of your content

Know which topics drive conversions and revenue so you can create only high-impact content. Deliver 1:1 personalization with AI-powered recommendations that act upon the unique interest of each site visitor, in real-time.

Build flexibility into your platform

Get freedom of choice with coupled, decoupled or headless architecture. Scale rapidly and easily remove, add or integrate individual services and components when your requirements change.

Explore the capabilities of our CMS

What sets us apart

Layout & preview high-impact experiences

Let your creativity run wild with unlimited content layouts and a drag-and-drop page builder.

  • Easily select elements of a page to edit and see updates in real-time
  • Get a full view into how your content will appear with content previews.

Deliver content anywhere

Use Graph, an Optimizely service powered by GraphQL APIs, to deliver content anywhere you need it to go. Served from the CDN, it's fast & performant.

  • Consolidate all your content sources in the Graph so you can easily synchronize your content and deliver it anywhere
  • Pull exactly the content you need—no more, and no less—and deliver to any downstream channel, device, or app
  • Use AI-powered semantic search to deliver hyper-relevant search results that help users find what they're looking for, fast

Personalize every interaction

Use built-in features like Visitor Groups combined with Content Recommendations to deliver meaningful personalization that converts.

  • Tailor experiences based on criteria like geographic location, visited pages, profile properties and more
  • Know what topics your content covers quickly with a visual content dashboard powered by NLP
  • Deliver highly-relevant content with AI-guided recommendations

Manage content in one place

Optimizely Digital Asset Management is a fully featured DAM that connects directly to the CMS to serve as the single source of truth for all your assets.

  • Find what you need in seconds with advanced filters and foldering
  • Track who uses what assets and when to ensure the most up-to-date content is used

The experts agree, Optimizely is a Leader

Optimizely named a 4x Leader in the Gartner® 2023 Magic Quadrant™ for DXP and a Leader in The Forrester Wave™ for CMS, Q3 2023.  

Gartner MQ DXP report Forrester CMS report

Together, with iO and Optimizely, we established a content platform that takes a leading position worldwide within our core business and that is now ready for the digital future, new marketing activities, better measurement and B2B lead generation. This is on a global scale, adapting to all cultural differences, with always creating the best online customer experience for our clients in mind.

Robbie Schouten
Online Marketing Manager, Losberger De Boer

We produce a significant amount of content daily and needed a technology architecture that allowed us to perform this at scale across a network of 19 organizations including NRL, our Clubs and States.

Domenic Romeo
Head of Technology, National Rugby League

Chat with an expert to learn how to build better experiences, faster

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