Know more, find more, do more with AI-generated insights

Get prescriptive guidance in real-time so you know what content will convert and drive revenue.

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Power audits with AI 

Get a bird’s-eye view of your content landscape quickly with AI and NLP dashboards. Know what content you have by topic without manual audits.

Know how to stay relevant

Analyze all your content in real-time with big data analysis so you can make informed decisions on what needs to be created next. ​

Prove a clear ROI​

Know exactly which topics drive high value actions, conversions and revenue so you don’t waste time creating materials that won’t convert.

We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; we were able to get much more granular data.

Jon Ewing​
CMO, Fitch Group

Explore the capabilities

Web content recommendations

AI-powered recommendations act upon the unique interests of each visitor in real-time to help you deliver personalization with minimal manual effort.

Email product recommendations

Combine AI and machine learning algorithms with your merchandising strategies to send the best products to each recipient.

Web product recommendations

Use our machine learning algorithms optimized for commerce to deliver personalized product recommendations in real-time.

Email content recommendations

Automate the delivery of content recommendations via email based on the unique interests of each recipient with no manual rules.

Personalized search & navigation

Leverage AI to personalize search results with the most relevant products and content at the user level based on real-time behavioral signals.


Track known and anonymous users and their first-party activity so you can aggregate, segment and activate in other channels.


Gain a real-time understanding of the content you have at a granular level, why it engages your visitors and prescriptive guidance on how to optimize the ROI of your content strategy.


Deliver individually-tailored relevance to your visitors, driving up the number of conversions and lowering the cost.

Data Core Service

Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.

  • Harmonized data
  • Unified customer profiles
  • Lead with first-party data
About Data Core Service
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Experimentation package

One comprehensive solution for targeting, testing and recommendations to create the ultimate system of differentiation.

  • Innovate with A/B testing​
  • Deliver dynamic AI personalization​
  • Eliminate guesswork with AI​
About the experimentation package
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Gartner® names Optimizely a 4x Leader in the 2023 Magic Quadrant™ for DXP

The 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms is here and for the fourth year in a row*, Optimizely is honored to be named a Leader against our proven Ability to Execute and Completeness of Vision.

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Plans and pricing

Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.

All plans and pricing

Ready to take your digital experiences to the next level?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.

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