Harmonized data

Unlock composable digital experience solutions with a unified data layer across the Digital Experience Platform. Connect business capabilities and reveal the customer context for data-driven decision-making.

Unified customer profiles

Turn unknown sessions into individual customer and company records. With real-time profiles marketers can confidently deliver data-driven campaigns.

Lead with first-party data

Better serve customers and discover more sustainable business growth. With Data Platform Lite, it’s your data, what will you do with it?

Introducing Optimizely Data Platform Lite

At Opticon21 we introduced Data Platform Lite to the world. Data is the lifeblood of the digital experience. With Data Platform Lite, data on assets, behaviors, and customers, ranging from content to experiments, from products to promotions, is shared in harmonized data layer across Optimizely.

Key features of Optimizely Data Platform Lite

Flexible data model

Data Platform Lite creates connections between Optimizely systems to meet the needs of your business, whether it is B2C, content-centric, or commerce-centric. Data Platform Lite is the connective tissue that unifies the DXP providing marketers more control over their data.

Customer Data Platform (CDP)

Data Platform Lite provides customers with essential CDP capabilities, harmonizing the data on the assets you create, the behaviors you want to optimize and the customers you care about into unified customer profiles. Align your teams on the data as Data Platform Lite automates sharing intelligence and insights across Optimizely products. To use these insights for orchestration and act on your data, read more about advanced data management offered by Optimizely Data Platform (ODP).

Unified customer profile

Drill down into individual customer records, with harmonized data across browsers, devices, and channels. Data Platform Lite collects and harmonizes customer data from across the DXP in real-time to create a 360-degree view of your customers.

Dashboards & analytics

Quickly access the information you need on how your business is performing at a much deeper level than standard web analytics. Push data to your favorite BI tools or leverage the data share with Snowflake.

Power up a single source of truth

• Get started with Data Platform Lite right away. Simply turn on tracking and integrate with any Optimizely product. Then, gather insights and inspiration from one pane of glass.
• Enhance analytics by transforming web sessions into a unified customer experience across your Optimizely apps. Utilize real-time dashboards, analytics, and profiles to understand what drives customer success.
• Achieve adaptability and flexibility with Optimizely extensions and applications by seamlessly integrating them and unlocking ready-made business capabilities.

Resolve the unknowns

Go beyond simple point-in-time analytics. Turn unknown web sessions into a harmonized view of the customer experience across your owned Optimizely applications. With real-time dashboards, analytics and profiles know what's working to drive customer outcomes.

More extensibility for the DXP

Adaptability and flexibility define Optimizely extensions and applications through simplified integrations and packaged business capabilities.