Description

Analyze Optimizely’s experiment data within Snowflake.

With a direct Snowflake & Optimizely Web integration, Enriched Events Export gives you access to your Optimizely events, decisions and conversions automatically in your Snowflake instance for in-depth analysis of your experiment results. This export contains an event-level dataset enriched with event tags, user attributes, and source-of-truth experiment and variation assignments. Use this data export to recreate your own metrics using Optimizely’s experiment data, or combine these events with outside data for experiment analysis and actionable business intelligence.

Access and analyze any of your marketing data on ODP (Optimizely Data Platform) through Snowflake.