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All the experimentation and A/B testing resources you need in one place. 

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Experimentation and A/B testing 101

What is mobile app A/B testing?

Mobile app A/B testing is the practice of using A/B testing to test different experiences within mobile apps. App users are randomly bucketed into different segments, and each is shown a different experience. After enough users go through the experiment, it is possible to tell with statistical confidence which version of the app leads to higher conversions.

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What is A/B testing?

A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which performs better. A/B testing is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

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The Big Book of Experimentation 

In this ebook, we include a formal introduction to experimentation, real stories from organizations that have benefitted from experimentation, key results that demonstrate the success of testing different variants, and an opportunity to gain greater insight into experimentation and how it can improve operations going forward.

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