Tealium Analytics AudienceStream Integration
The integration of Tealium Analytics AudienceStream with Optimizely Data Platform allows organizations to easily segment and act on customer data within and beyond their owned channels. A single customer view based on online and offline data from a variety of channels builds the foundation for targeted experimentation campaigns.
Description
Import your Tealium AudienceStream audiences to Optimizely Data Platform (ODP) as real-time segments. Then integrate with Optimizely Web Experimentation, Optimizely Feature Experimentation, or Optimizely Content Management System (CMS) Visitor Groups for advanced audience targeting.
Considerations
- This integration leverages Tealium’s Webhook Connector to sync your Tealium audiences to ODP, where ODP converts the audiences to real-time segments.
- You can select your preferred customer identifier in Tealium to pass to ODP.
- Audience changes reflect in real time.
Workflow:
- Enable the connector in ODP App Directory
- Tealium sends audience data
- OCP app collects and processes audience data
- Sends to RTS (Real-Time Segments)
- RTS sync to Web Experimentation (or Visitor groups)
Create Activations in Tealium
You need to set up two activations in Tealium: one that adds new members to your ODP real-time segment when they join your Tealium audience, and another that removes users from your ODP real-time segment who have left your Tealium audience.
- Create activation to add users
- Create activation to remove users
- Connect additional Tealium audiences
For detailed steps on how to create activations, please visit: Integrate Tealium (beta)
